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Cookie Policy

Last Updated: January 15, 2024

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behavior and preferences.

Secret Benefits uses cookies and similar tracking technologies to enhance your experience on our premium sugar dating platform, provide personalized content, and analyze how our service is used.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Functionality Cookies

These cookies allow the website to remember choices you make and provide enhanced, more personal features.

Targeting and Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests.

3. Detailed Cookie Information

Cookie Name Purpose Duration Type
sb_session Maintains user session and login status Session Essential
sb_preferences Stores user preferences and settings 1 year Functionality
sb_analytics Tracks user behavior for platform improvement 2 years Analytics
sb_security Prevents fraud and ensures platform security 30 days Essential
sb_marketing Delivers personalized advertisements 1 year Marketing
sb_geolocation Provides location-based matching 6 months Functionality

4. Third-Party Cookies

We may also use third-party cookies from trusted partners to enhance your experience:

4.1 Analytics Partners

  • Google Analytics: Helps us understand user behavior and improve our platform
  • Mixpanel: Provides detailed user interaction analytics
  • Hotjar: Offers heatmaps and user session recordings for UX optimization

4.2 Advertising Partners

  • Google Ads: Delivers targeted advertisements across the web
  • Facebook Pixel: Enables retargeting and conversion tracking
  • LinkedIn Insight Tag: Provides professional network advertising

4.3 Social Media Integration

  • Facebook Connect: Enables social login functionality
  • Twitter Widgets: Allows sharing of content on social platforms
  • Instagram Integration: Facilitates photo sharing and verification

5. How We Use Cookies

5.1 Platform Functionality

  • Maintaining your login session
  • Remembering your preferences and settings
  • Providing personalized content and recommendations
  • Enabling secure transactions and payments
  • Facilitating communication between members

5.2 Performance and Analytics

  • Analyzing user behavior and platform usage
  • Identifying popular features and content
  • Monitoring platform performance and errors
  • Conducting A/B testing for improvements
  • Generating usage reports and statistics

5.3 Marketing and Advertising

  • Delivering relevant advertisements
  • Measuring advertising campaign effectiveness
  • Retargeting users who have visited our platform
  • Personalizing marketing messages
  • Tracking conversion rates and ROI

6. Managing Your Cookie Preferences

6.1 Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block all cookies or specific types
  • Set preferences for first-party and third-party cookies
  • Receive notifications when cookies are set

6.2 Platform Cookie Settings

Secret Benefits provides granular cookie controls in your account settings:

  • Essential Cookies: Cannot be disabled (required for platform functionality)
  • Analytics Cookies: Can be disabled in privacy settings
  • Marketing Cookies: Can be opted out through preference center
  • Third-Party Cookies: Individual controls for each partner

6.3 Opt-Out Links

You can opt out of specific third-party cookies using these links:

  • Google Analytics Opt-out
  • Facebook Ad Preferences
  • Network Advertising Initiative
  • Digital Advertising Alliance

7. Mobile App Tracking

Our mobile applications may use similar tracking technologies:

7.1 Mobile Identifiers

  • iOS: Identifier for Advertisers (IDFA)
  • Android: Google Advertising ID (GAID)
  • Device Information: Model, OS version, app version

7.2 App Permissions

  • Location services (for matching purposes)
  • Camera and photo access (for profile photos)
  • Push notifications (for messages and updates)
  • Contacts (for friend finding features)

8. Cookie Consent and Legal Basis

8.1 Consent Management

We obtain your consent for non-essential cookies through:

  • Cookie consent banners on first visit
  • Granular consent options in settings
  • Regular consent renewal requests
  • Clear opt-out mechanisms

8.2 Legal Basis for Processing

  • Essential Cookies: Legitimate interest (platform functionality)
  • Analytics Cookies: Legitimate interest (service improvement)
  • Marketing Cookies: Consent (user agreement)
  • Functionality Cookies: Consent (enhanced user experience)

9. Data Retention and Deletion

Cookie data is retained according to the following schedule:

  • Session Cookies: Deleted when browser session ends
  • Persistent Cookies: Deleted after specified expiration period
  • Analytics Data: Aggregated and anonymized after 26 months
  • Marketing Data: Deleted after 12 months of inactivity

10. International Transfers

Some of our cookie and tracking partners may transfer data internationally. We ensure appropriate safeguards are in place, including:

  • EU-US Privacy Shield certification (where applicable)
  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions by relevant authorities
  • Binding Corporate Rules (BCRs)

11. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect:

  • Changes in our cookie usage
  • New third-party partnerships
  • Updates to applicable laws and regulations
  • Improvements to our tracking technologies

We will notify you of significant changes through email or platform notifications.

12. Contact Information

For questions about our Cookie Policy or to exercise your rights regarding cookies, please contact us:

  • Email: cookies@secretbenefitsweb.com
  • Privacy Team: privacy@secretbenefitsweb.com
  • Address: Secret Benefits Cookie Policy Team
    123 Privacy Lane
    Data Protection City, DP 12345
  • Phone: 1-800-COOKIES

13. Additional Resources

For more information about cookies and online privacy:

  • All About Cookies
  • UK ICO Cookie Guidance
  • Cookie Education Center
  • Secret Benefits Privacy Policy

By continuing to use Secret Benefits, you acknowledge that you have read and understood this Cookie Policy and consent to our use of cookies as described herein.

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